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Awards don’t just belong to big business and movie stars. Putting your company or a member of your team forward for recognition can be an effective way to improve your business and your reputation.
While winning is your main goal, there are still many benefits to just entering business awards including:
Increased profile and networking opportunities - Receiving a nomination will give your company a point of difference and help you to stand out from the crowd. It also demonstrates that you are confident about and proud of what you do. Attending an event associated with awards means you are able to connect with other ambitious business owners.
The chance to shine in your niche.
An opportunity to examine your business - Entering an award program can be an involved process but the process of entering is often an invaluable way to analyse your strengths and weaknesses and offers an opportunity to examine and realign your business goals.
Content for your blog and marketing material - If you win an award – spread the word! Post an ad congratulating your team in the local newspaper and make sure to update your LinkedIn profile. Share any media mentions of your win on social platforms, this lets your current clients know you are doing well and will help boost repeat business and word-of-mouth referrals.
Street cred - In addition to boosting your marketing material, your award accolades will add weight when meeting with prospective clients. The better the award, the more credibility. Be confident in your service offering and use industry recognition as part of your pitch – outline the reasons your business won the award.